Best Practices to Improve Customer Experience Using Fleet Tracking

hitanshi D.Rathod | January 17 - 2018


Excellent customer experience is the crux of a profitable business. After all, customers are the ultimate deciding authorities who can make or break your business.

If your customers aren’t satisfied with your service, your business will suffer from a bad reputation, loss of valuable existing and future customers and the ultimate decline in revenue.

While there are various indispensable benefits of adopting a fleet management system, it also lets your business bring consistency in customer service with advanced fleet tracking and location data.

Here’s how fleet tracking can help in improving your customer service and build a better customer experience.

Provide Quicker Response


When it comes to a time-sensitive industry, such as transportation and logistics, speed matters. The smallest delays can translate into a costly affair for your business.

A fleet tracking system allows your operator to address customer requests instantly and dispatch fleets to fulfil the service. With a vehicle tracking system, you can track the customer’s location and assign the nearest available driver for quicker response and deliveries.

This kind of faster service will assist in establishing a good brand image in the minds of your customers.

Maintain Accurate Service Estimates


The greatest annoyance you could cause your customers is by providing vague or inaccurate service estimates. Providing precise information is a small yet crucial step towards achieving better customer experience. With fleet tracking, you can identify how long will the driver take to reach the customer. By creating efficient routes, your drivers can get to the destination quickly and you can provide your customers with accurate ETA.

Adapt to Real-time scenarios


Sometimes, your business will be faced with changing demands. Whether it is rerouting your driver to the customer’s updated location or creating new routes on-the-fly to avoid an unforeseen roadblock and traffic, fleet tracking allows you to take immediate decisions and adapt to real-time scenarios.

In case of accidents or vehicle breakdown, an efficient vehicle tracking system can also help in dispatching an emergency team to the location and assigning the next available fleet to avoid disrupting the service process.

Track Progress with Instant Alerts


A fleet management system provides complete visibility over your business operations. This means you are aware of everything that is happening in your organisation. Receive real-time notifications every time your driver accepts, cancels and completes a job. Keep track of the job progress and make necessary adjustments to ensure faster delivery.

Fleet tracking offers key information and actionable insights that help in expediting business processes and improving customer experience. Adopt these practices to maintain your customer service and explore new profitable opportunities.