How driver behaviour impacts fleet management

hitanshi D.Rathod | November 8 - 2017


Back in the days, businesses succeeded in monitoring their small line of fleet and drivers with ease. With a growing market, assessing the performance of the drivers became quite a challenge. Most fleet managers, who are responsible for effective operations, find it increasingly difficult to monitor poor driving behaviour for large fleets that can negatively impact the business.  Today, the introduction of advanced fleet management solutions has allowed businesses to access crucial real-time information that aids in maintaining a standard for driving behaviour.

Before we delve into how businesses can improve their driving behaviour, let’s look at the influence of driving style on fleet operations.

Risky driving behaviour and its consequences

Driving behaviour takes into account factors including overspeeding, harsh braking, hard acceleration, tailgating and sharp cornering patterns. In-vehicle behaviour such as phone usage and other distractions are also a major cause for concern.

These factors lead to accidents which cost a fortune for the companies, depending upon the extent of damages of both the vehicle and the driver. In fact, according to a recent report, companies shell out $99 billion to meet medical care and productivity loss expenditure.

These staggering numbers reinforce the importance of strict driving standards and safety measures both for the drivers and the fleet.

Poor driving conditions also affect the two major areas of fleet operations:

  • Increased fuel wastage and expenditure
  • Deteriorating fleet condition

Overspeeding can increase fuel consumption by 25%, while one hour of idling can lead up to 3.7 litres of fuel wastage. Fleet managers already feel the struggle of maintaining fuel expenses and with such driving behaviour, it can be quite impossible to bring down costs.

Aggressive driving behaviour and excessive speeding are known to reduce the engine life and increase the chances of tire and brake wear. These patterns can be detrimental to your vehicle-life and lead to expensive maintenance and repair expenditure.

Steps towards improving driving behaviour

To start your own driving safety program, it is crucial to evaluate the current situation of your organisation. Recognise the needs of your fleet, the safety programs already in place and the driver concerns. Are your drivers overspeeding to meet excessive job expectations? Is vehicle idling caused due to unplanned activities? Consider all these factors before you begin.

Next, adopt a fleet management solution that tracks real-time driving patterns and scores drivers based on their behaviour. Allow fleet managers to monitor every driver’s driving behaviour and also send alerts to the drivers letting them self-correct their practices.

Instilling such competitiveness within the organisation can urge them to score better. You can also consider offering incentives and rewards for better-performing drivers.

Adopt an advanced driver behaviour and fleet management solution to make a difference in your operations. With a continuous and conscious effort, monitor driver behaviour and performance to reduce expenditure, improve safety standards and increase productivity.